Financial and technology execs just aren ‘t sold on the place of social media and mobile technology in their corporations. We recently surveyed our global network of customers in the “Coda Financials Mind Meld™” to hear what financial and technology executives are really thinking about the latest social media trends. What we found dispelled conventional wisdom – here are some highlights:
- Despite market hype, 38 percent of respondents didn ‘t think social media/collaboration would benefit financial operations at all. 57 percent believe this technology will influence best practices and improved processes, while only 27 percent believe it will lead to improved decision making.
- When it comes to priorities for financial software, better, more accessible mobile access/usage was a distant third (7 percent) after financial/operational analysis (81 percent) and better tax, regulatory reporting capabilities (12 percent).
- Laptop still reigns as the device of choice. Financial executives have not bought in to the latest device hype. 59 percent chose laptops and 29 percent chose the desktop PC, compared to only 12 percent who selected tablets.
So while social media and mobile may sound cool, financial execs are not convinced about their relevance in corporations. What do you think? Are you using these effectively? We ‘d love to hear your thoughts. Please let us know!
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